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Notes from the build.

Meta ads education, real results, AI in marketing, the occasional hot take, and the journey of building AIM in public.

Why Your Boosted Posts Fail (And What the Boost Button Actually Does)

Meta Ads Education

Why Your Boosted Posts Fail (And What the Boost Button Actually Does)

The Boost button is Meta's donation box. Here's what it actually optimises for, and what to do instead.