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Meta Ads ManagementThe Acquisition Engine

Turn strangers into paying customers. Without touching an ad account.

Fully-managed Facebook and Instagram ads, engineered around one number: what a new customer costs you. One example: 76 leads at £8 each for a London jeweller.

  • You own everything
  • No lock-in
  • Built and handed over

What you get

Everything that comes with it.

Full campaign build in Meta Ads Manager, objectives, audiences, exclusions, budgets
Pixel and Conversions API setup so every lead and sale is tracked
Ad copy and creative direction for every campaign (static + video concepts)
Weekly optimisation: budget shifts, audience refinement, creative rotation
A/B creative testing programme, always two ideas competing
Plain-English weekly report: spend, leads, cost per lead, next moves
Monthly strategy review call

Why your ads haven't worked

You boosted posts and got likes, not customers

The Boost button is Meta's donation box. Real campaigns are built in Ads Manager with objectives, audiences and conversion tracking, and that's a full-time skill.

You paid an agency and got a monthly PDF

Twenty-page reports full of impressions and reach, and no answer to the only question that matters: what did a customer cost, and is that number going down?

You don't have time to learn Ads Manager

Pixel events, broad vs interest targeting, creative testing, learning phases. You could learn it in six months. Your competitors are running ads this week.

What changes when the system is live

Before

Waiting for word-of-mouth and hoping this month is busy

After

A predictable flow of enquiries landing every week, at a cost per lead you know in advance

Before

Guessing which ad, image or offer might work

After

Weekly creative tests that tell you exactly what your market responds to, with numbers, not opinions

Before

An ad account you're scared to open

After

One plain-English weekly note: what we spent, what it brought in, what happens next

How it works

From first call to live, step by step.

1

Audit & strategy

We look at your offer, margins and past ads (if any), and agree the one number that defines success, usually cost per lead or cost per sale.

2

Tracking first

Pixel, Conversions API and events are installed and tested before a penny is spent. If we can't measure it, we don't run it.

3

Launch & learn

Campaigns go live with 2–3 audience and creative angles. The first two weeks are about buying data, not perfection.

4

Optimise weekly

Losers are cut, winners get budget, new creative enters the test queue. You get the numbers every week in plain English.

Timeline

What happens, and when.

Week 1

Setup and tracking

Account audit, pixel + Conversions API install, campaign structure built, creative drafted and approved by you.

Week 2

Launch

Campaigns live. Data starts flowing. First signals on which angles your market responds to.

Week 4

First optimisation cycle complete

Enough data to kill losers and scale winners. Cost per lead trend established and reported.

Honest fit

Who this is for, and who it's not.

A strong fit if:

  • Local service businesses and clinics that need a steady flow of enquiries
  • E-commerce and product brands with a proven offer ready to scale
  • Businesses spending on ads already but blind to what a customer costs

Not for you if:

  • Businesses with no budget for ad spend itself (media budget is separate and yours)
  • Anyone expecting profitable results in the first 7 days, the learning phase is real
  • Offers that can't legally run on Meta (check their ad policies)

What it costs

Management is priced on scope, account complexity, creative volume and spend level, and quoted on the call after the free audit. No fixed menus, no percentage-of-spend surprises. Ad spend is paid by you, directly to Meta, from your own account.

You own everything

The ad account, the pixel, the audiences, the creative and every learning stay in YOUR Business Manager. Stop working with AIM tomorrow and you keep everything. No lock-in, ever.

Results you can expect

A realistic pattern: weeks 1–2 buy data, weeks 3–4 find the winning angle, months 2–3 push cost per lead down. One real example: 76 leads at £8 each for a London jeweller.Results vary, example not a guarantee.

Before we start

Straight answers

Every question, answered before you ask.

Still stuck after reading? Tap Get in touch, you get a real reply from me, not a bot.

76 leads at £8 each

A London jeweller came to AIM with zero paid-ads history. One month later: 76 qualified leads at £8 each. Results vary, this is an example, not a guarantee.

Results vary, example not a guarantee.