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Paid Ads (Google · TikTok · LinkedIn · YouTube)The Acquisition Engine

Be there the moment your customer goes looking.

Google, TikTok, LinkedIn and YouTube campaigns, run on the channel where your buyers actually are, not the one that's fashionable.

  • You own everything
  • No lock-in
  • Built and handed over

What you get

Everything that comes with it.

Channel strategy: where your buyers are and the order to attack
Full campaign builds on chosen platforms (Google Search/Performance Max, TikTok, LinkedIn, YouTube)
Conversion tracking wired on every channel before launch
Channel-native ad copy and creative direction
Weekly cross-channel optimisation and budget reallocation
One consolidated plain-English report

Why multi-channel usually goes wrong

You're advertising where you hang out, not where buyers search

The right channel is a maths question, search intent, audience age, deal size, not a preference. Most budgets die on the wrong platform.

Each platform speaks a different language

Google rewards keyword intent. TikTok rewards native-feeling video. LinkedIn rewards precision targeting at painful CPMs. One-size creative fails on all of them.

Spreading budget thin kills every channel at once

£20 a day across four platforms teaches you nothing on any of them. Concentration wins; dilution burns cash.

What changes when the system is live

Before

Guessing which platform deserves your money

After

A channel plan built from your numbers, start where payback is fastest, expand from strength

Before

Generic ads reformatted across platforms

After

Native creative per channel: search ads that match intent, video that doesn't feel like an ad

Before

Four dashboards, no answers

After

One weekly report with one number per channel: what a customer costs there

How it works

From first call to live, step by step.

1

Channel audit

Your offer, price point and audience decide the channel, search intent goes to Google, visual discovery to TikTok, B2B titles to LinkedIn.

2

Sequence, don't scatter

We launch one channel properly, prove cost per customer, then expand. No thin-spread budgets.

3

Launch with tracking

Conversion events tested on every platform before spend starts.

4

Reallocate weekly

Budget flows to whichever channel is buying customers cheapest that week.

Timeline

What happens, and when.

Week 1

Strategy & build

Channel plan agreed, first platform's campaigns built, tracking verified.

Week 2

First channel live

Spend starts on the primary channel. Early intent and creative signals.

Week 4

Prove & plan expansion

Cost per lead/customer established on channel one; expansion criteria set for channel two.

Honest fit

Who this is for, and who it's not.

A strong fit if:

  • Businesses whose customers actively search (Google) or scroll (TikTok/YouTube)
  • B2B companies targeting specific job titles and industries (LinkedIn)
  • Brands that have maxed one channel and need the next

Not for you if:

  • Businesses that haven't proven their offer converts anywhere yet
  • Budgets too small to fund even one channel properly. We'll tell you the honest minimum
  • Anyone wanting 'presence on every platform' as an end in itself

What it costs

Scope-based: number of channels, creative volume and complexity. Quoted on the call after the free audit. Media spend is separate, paid by you, on accounts you own.

You own everything

Every ad account, audience, keyword list and creative file is yours. Walk away any time with the machine intact. No lock-in.

Results you can expect

Google Search typically shows signal fastest (days); TikTok and YouTube need 2–4 weeks of creative testing; LinkedIn works best for deal sizes over ~£2k. Results vary by market, the audit gives you an honest projection first.Results vary, example not a guarantee.

Before we start

Straight answers

Every question, answered before you ask.

Still stuck after reading? Tap Get in touch, you get a real reply from me, not a bot.

The right channel beats the loud channel

AIM's channel-first approach produced 76 leads at £8 each on Meta for a London jeweller, because that's where their buyers were. Results vary. Example, not a guarantee.

Results vary, example not a guarantee.