Free guide

The Meta Ads Pre-Launch Checklist

The 27-point checklist AIM runs before a single pound of ad spend goes live, tracking, offer, creative and targeting, in order. Skip one and you're donating to Meta.

What's inside

• The tracking checks that stop you flying blind (most accounts fail these)
• The 3 offer questions that decide your ads' fate before launch
• Audience setup: what to build and what to skip in 2026
• The creative minimums, how many variants you actually need
• Launch-day settings that prevent budget waste in week one

For business owners about to run (or already running) Facebook and Instagram ads.